The Second Act Field Guide

Your expertise is worth morethan a retirement party.

You've spent decades mastering your domain. The Second Act Field Guide shows you how to turn that knowledge into an AI-powered income stream — without starting over, without cold pitching, and without pretending you're 28.

Take the Free Scorecard →Get the Momentum Pack

Built on 30 years at the firms that move markets

TIAANuveenApolloOppenheimerFundsClarion Partners

Free Assessment

The Second Act Scorecard

Eight questions across four pillars. Five minutes to find out if your next chapter has the foundation it needs — or where to shore it up.

Pillar 1

Point of View

  • 1.I can explain, in one sentence, the specific problem my expertise solves for a defined audience.
  • 2.I have recent stories, metrics, or artifacts that prove I've solved this problem before.

Pillar 2

Offer & Delivery

  • 3.I've packaged my expertise into a clear product/service with a name, price, and outcome.
  • 4.I know exactly how the offer will be delivered, including the tools/automations that keep my time under 10 hours per week.

Pillar 3

Demand Engine

  • 5.I know where my buyers spend their time and can reach them without cold pitching strangers.
  • 6.I have or am building a tangible asset (guide, assessment, video) that attracts the right people.

Pillar 4

Momentum & Support

  • 7.I've mapped what success looks like in 30/60/90 days and track it weekly.
  • 8.I have accountability (mentor, peer group, or ops support) so setbacks don't stall me for weeks.

Get your personalized results

Drop your email and we'll send the interactive Scorecard + Ken's “Second Act in 90 Days” video breakdown.

For operators ready to move

The Momentum Pack

A 10-day sprint that takes you from “I know my stuff” to “I'm collecting revenue.” Offer architecture, live site, automation kit, publishing rhythm, and accountability — installed, not just explained.

1

Offer Architecture

Finalize your Signature Offer + pricing ladder, including a 1-page sales brief and objection matrix.

2

Field Guide Site Build

Ship your landing page with Scorecard CTA, offer section, FAQs, and Stripe checkout — live and collecting revenue.

3

Automation Kit

Lead capture → CRM → Stripe purchase → delivery email. Plus a library of proven email and social templates.

4

Publishing Rhythm

A 2-week content calendar customized to your niche: one long-form story, three short posts, and an email nurture.

5

Accountability Loop

Two async reviews (Day 3 and Day 8) with video feedback to keep implementation on track.

Day 0

Intake + Scorecard

Day 1–3

Offer + Copy Workshop

Day 4–6

Site + Automation Build

Day 7

Stripe + QA

Day 8–10

Promo + Go-Live

$1,200

Paid in full — or 3 × $425 if you prefer a payment plan.

Pay in Full — $1,2003 × $425 Plan

Secure checkout via Stripe. Cancel anytime on the payment plan.

Who built this

Ken Waddell

30 years at TIAA, Nuveen, and OppenheimerFunds — leading video production, corporate communications, and brand strategy for firms that manage trillions.

At 57, Ken walked away from the corner office and built an AI-automated video production company from scratch. No coding background. No venture funding. Just domain expertise, the right tools, and a willingness to look stupid for a few months.

The Second Act Field Guide is everything Ken learned about turning decades of experience into a business that runs on AI — packaged so you can skip the expensive mistakes.

Frequently Asked Questions

Ready to build your next chapter?

Start with the free Scorecard to see where you stand — or jump straight into the Momentum Pack and have your revenue engine running in 10 days.

Take the Free ScorecardGet the Momentum Pack — $1,200